FFS - Friction Free Shaving

custom logo mark

Agency: Hearts & Minds  |  Client: Friction free shaving

I worked with London based creative agency Hearts & Minds on a custom logo mark for their client Friction Free Shaving. Friction free shaving or FFS for short, FFS doubling as a light hearted joke about the usual frustrations women face with store bought razors, is a shaving subscription service for women feed up by poor quality commercial razors and are looking for a quality shaving experience. The mark comprises of hand drawn curvy letters, sliced cleanly by a blade.